Press & Media

Just in time for the autumn wine-fair season, Swiss platform wine-pairing.online launches its Tasting Mode: photograph the label, rate with a single tap, done. Notes work even without reception in the fair cellar, can be shared with friends – and, on request, show right away where to buy your favourite wine.

Anyone who tastes thirty wines at a wine fair remembers three the next morning – and can't recall a single booth. Paper notes get lost, photos sink into the camera roll, and the best wine of the evening remains nameless. wine-pairing.online solves this problem with its new Tasting Mode: free of charge, no app required, directly in the browser at wine-pairing.online/messe.

The principle is deliberately simple: photograph the label with your smartphone, the wine is recognised automatically, rate it with one tap – with stars, the 100-point or the 20-point system, including eye, nose and palate for those who take it seriously. Every tasting is saved as its own list with a name and date.

Works even in the fair cellar – no reception needed

Tasting Mode works offline: ratings are cached on the device and synced automatically as soon as the connection returns. "Anyone who has ever tasted in a vaulted cellar knows the problem – yet that is exactly where the buying decision is made," says founder Isidoro Celentano. "Our benchmark was: rating a wine has to be faster than refilling the glass."

From scribbled note to shopping list

After the fair, the tasting list becomes a tool: share it as a link with friends or export it as a PDF – sorted by rating or grouped by merchant. If the exhibitor is a partner of the platform, one click leads straight to the tasted wine in their online shop. On request, the platform automatically translates notes into German, English, French and Italian.

For exhibitors: the booth as a digital starting point

With a free booth QR code, visitors start tasting with a single tap – every rating stays linked to the booth, and the exhibitor sees which wines resonate with the audience. For Switzerland's largest wine fair, the complete exhibitor catalogue with over 100 exhibitors and several thousand wines is already pre-loaded.

Tasting Mode is available now, free of charge, at wine-pairing.online/messe – no registration required, on any smartphone.

Web: wine-pairing.online/messe · Presse-Kit: wine-pairing.online/presse

Friday evening, a creamy Zurich-style veal dish on the stove – and in front of the wine rack, the guessing game begins. Henri, the digital sommelier from wine-pairing.online, ends it: type in your dish or simply take a photo, and the recommendation arrives in seconds – explained in plain words: "The creamy sauce loves the freshness of an aromatic white wine."

What makes Henri unique:

• ✓From food to wine – not the other way round: The starting point is your dish, typed in or photographed – you don't need to know a single wine.
• ✓Explains instead of rating: Every recommendation comes with the "why" – no stars, no points; your own taste gets the final say.
• ✓Independent and honest: Henri sells no wines and shows no price comparisons – suggestions for every budget, alcohol-free on request.
• ✓Digital cellar with peak-maturity alerts: Scan the label, store the bottle – Henri tells you when a wine reaches its ideal drinking window. On request, he recommends the matching wine straight from your own cellar.
• ✓Free, no registration, in three languages: Usable from the very first second – as a web app and iPhone app, with Android coming very soon.

At the restaurant, the wine list itself becomes the sommelier: Upload the list – as a PDF or via automatic website sync –, place a QR code on the table, done. Guests ask Henri directly: "Which wine from this list goes with my filet?" The answer arrives instantly, charmingly explained and in the guest's language – recommending only what the house actually has in its own wine cellar, with no price comparisons and no third-party wines. Hesitant guests order more confidently, and wine revenue grows. Henri doesn't replace the sommelier – he complements them: wine curation and the list stay with the house.

"Wine should bring joy, not exam anxiety," says founder Isidoro Celentano. "There is no right or wrong in wine – Henri gives a well-founded recommendation, and your own taste gets the final say."

The iPhone app is available free of charge on the App Store – with Face ID, offline mode and label scanner. The Android version is about to be released on the Google Play Store.

Try it yourself right now: At the restaurant table: Restaurant Neumühle, Baar (Switzerland) · Web app: wine-pairing.online · iPhone app on the App Store

Download: apps.apple.com/app/id6757708657 · Web: wine-pairing.online